Michigan State Athletic Communication Department, East Lansing, MI September 2022 – Present Student Assistant/Sports Information Director Intern Directed communication efforts supporting 25+ varsity athletic programs, strengthening fan engagement and brand visibility. Executed live game coverage for Men’s and Women’s Soccer on Twitter/X, delivering 100+ in-game updates per season to 14,000+ followers. Facilitated official live statistics on NCAA.com for Men’s Soccer and Basketball, ensuring accuracy across 50+ games. Published 100+ postgame interviews with players/coaches, producing content for press releases and social media. Partnered with national broadcast networks (FOX, Big Ten Network, NBC/Peacock, CBS) as Timeout Coordinator and Official Statistician, directly contributing to production quality viewed by 500,000+ fans per broadcast. Michigan State University, East Lansing, MI January 2024 – Present NIL Peer Innovator, Sales/Marketing Lead Led a team of 3 to develop a Q1–Q4 framework supporting 3 student-athletes in navigating NIL (Name, Image, Likeness) landscape. Conducted market research to analyze the demographics, interests, and preferences of student-athletes and their fan bases. Built partnerships with 5+ public agencies and brands, expanding athlete exposure to an audience of 20,000+ fans across digital and in-person channels. Panel Member discussing NIL strategy and athlete brand development at MSU’s 3rd Annual NIL Business Summit, 2024 Atlanta Tipoff Club/Naismith Awards, Remote August 2024 – Present social media Captain Produced social media content across Instagram, Facebook, Twitter/X, and YouTube, reaching 50,000+ followers total and generating 15 million impressions per month during the men’s college basketball season. Conducted and published athlete interviews, creating original video and written content that drove a 25% increase in engagement across campaign posts. Represented Naismith Awards as credentialed media at the NCAA Men’s Basketball Sweet 16 and Elite 8, capturing live content that expanded brand visibility to a national audience of 500,000+ viewers. Barstool Sports, Remote January 2024 – Present Social Media Manager Represented MSU by creating social media content that showcased athletics and student life while aligning Barstool’s brand voice with campus culture. Grew Instagram followers by 15,000 (129K → 146K) and Twitter/X followers by 14,600 (55K → 70K) through targeted strategies and engaging content. Collaborated with another student creator to design and execute social campaigns reaching 255,000+ followers across platforms (Instagram, Twitter/X, TikTok). Actively engaged with the MSU community to strengthen the Barstool brand presence

Scott Warriner is a legend in the high school athletics coaching world. Both as a wrestling coach, winning 4 state championships, Scott also coached softball for 20 years. He amassed over 500 wins in both sports in his tenure. Today's episode, we discuss these topics High expectations Longevity of coaches Building relationships Enhancing athletes' skills to enjoy the sport Understanding that an athlete's passion can fuel coaches With eight grandchildren, Scott now loves to coach up his children's children, isn't that what we all should do?

Once again, D. Leon Stokes has hit a dinger, a home run, a great book! '50 Things to Do In a Lifetime", inspired by God's grace, to embrace the gift of life we have been blessed with through the exploration of 50 key life encounters across five categories- Travel Life experiences Professional development Health Personal growth Find more at this website for more intel on D. Leons work!

Jared Kozinn is the Deputy Athletics Director, Chief Revenue & Marketing Officer for Michigan State Athletics where he is responsible for maximizing and diversifying revenue streams within Michigan State Athletics. Jared oversees partnerships, marketing, branding & creative services, sports information and ticketing. Prior to joining Michigan State Athletics, Jared was the Vice President of Corporate Partnerships, Premium & Events for the Pittsburgh Pirates, where he was responsible for overseeing and leading sales, activation and event operations while developing and enhancing relationships with current and prospective partners. Jared has also held various other corporate partnerships, premium and ticketing leadership roles for organizations in Major League Baseball, the National Football League and the National Hockey League. Jared grew up in Buffalo, NY and graduated from the University of Wisconsin-Madison before earning his J.D. and M.B.A. from Saint Louis University.

Lucas Ring is a Human Resource business partner with Neovia Logistics in Indianapolis. This episode focuses on the #ReFiring of a young person from 4.0 Deans list in college to now an up-and-coming performance expert. In this episode we talk a little about: Rugby Relationships Academia NASM certified trainer Managing energy  Connect with Lucas

As a graduating senior from Michigan State University, Carson White is an amazing young man. Maintaining a 3.98 GPA in Finance, this story has several elements that should make you happy to listen to.  College life- How did you do it what are some tips and tricks. How to get that job! Personal life and the credit that Carson shares about his parents, Steve and Jody, sister Hannah and his girlfriend Faith Professional life- Working at Stryker, finding your place! Sports-The Bears and college sports, where are we

Is it better to have a method, or a system? Is it better to be goal oriented or strictly success/failure. What is the 'Prime Objective', how is it associated with achieving goals? Was Scott Adams correct when he alluded to 'goals are for losers and systems are for winners'? Is that, in fact, true? Of course not, and that was not Scott's intention. Goals are steps in life, in the journey of life, so just be aware and live on!

Anna Thomas has got this college stuff down, graduating with a perfect 4.0 she is a consummate winner. Here are her tips for collegiate success in her undergraduate career at Michigan State University. 1. Being Prepared ● Learned this lesson early in my college career- moving from TX to MI, winter was quite The shock to me made me question if I had made the right decision choosing MSU, Once I got appropriate clothes, I was better able to handle the cold. This lesson can be applied to many other things in life- being prepared for class, exams, presentations, interviews, etc. ● Global Learning Conference presentation 2. Getting a job early on in college ● Kept me out of trouble, important to get in the field experience, and understand what you like and don’t like networking, building a resume and LinkedIn, developing skills, ● Briefly talk about experience at the anaerobic digester and EDL 3. Balance ● One of my key takeaways from NZ, talk about their culture, choose classes that make you happy that helps balance out the super stressful ones you are required to take for Your major, like my boxing class or basketball class, this semester. Stay on top of your schoolwork but also go out and enjoy time with your friends, because you will never be at this stage of your life again. 4. Experiment, be present, and attentive ● College is a time to experiment, go across the world, and try new things ● Ex before college I rarely hiked. If I took half my advice of trying new things, I would have just tried it out, hiked up the hill, down the hill, and just called it good. It takes being mindful to realize this is something I thoroughly enjoy doing. Then, taking it a step further and figuring out what specific things about it I actually enjoy? The effort, the way it makes my body and mind feel to accomplish something difficult, that I love seeing different landscapes and unique environments across the world, giving me a greater sense of purpose and reason to fight for a more sustainable future. Then, taking it even further and thinking about how do I continue to incorporate it into my life now and in the future. Career? Just a hobby? Slowly overtime gather data points about yourself to help build a life and career that is fulfilling to you.

In this episode which is filled with massive amounts of intel we discuss with the energy kingpin the following- AI and the power grid Natural gas demand and power demand The fragility of the electric grid Rising electricity prices Increased opposition to data centers The renewable rejection database What's next for nuclear Please subscribe to Roberts outstanding Substack for much more information!